


The Marshall Plan set out to ‘aid’ the economies of those European countries that would commit to capitalism and consume these non-essential items.
Hence the American advertising industry erupted (‘Advertising is about happiness...’ Don Draper, Mad Men episode 1, set in 1960), in the hope of giving everyone the itch to have their own little slice of The American Dream (on credit, without thought for the environmental impact), a right which they were prepared to defend with witch hunts and a nuclear defence programme to keep the communists at bay.
Despite seeing the drawbacks of this racist, sexist, homophobic era I love it stylistically.
General trends: clarity, elegance, lightness, gradual reduction in formality and conformity as the decade wore on. ‘Organic modernism’.
Colour: muted- beige, brown, grey, olive/dark green, yellow/mustard, orange/pink/red, turquoise
Shapes: organic, curvaceous, symmetry in furniture, asymmetry in surface design, sweeping lines and points, ovals, rounded corners
Textures: shiny, hard, wood, chrome, leather, cotton
Ideas and visual trends: abstraction, style/ function/ comfort/ luxury, glamour, fun, male and female stereotypes
Sources:
http://www.vegaschool031.co.za/?p=709
http://www.fashion-era.com/1950s/1950s_9_timeline_chart.htm
H bomb http://video.google.com/videoplay?docid=8075130353722461105
Contemporary design with 50’s influence is everywhere! I counted over 20 references in this month’s Spanish edition of Architectural Digest magazine, particularly to chairs.
Also
Surface pattern and decoration, wall papers and fabrics by
Sandersons
http://www.carolinekamp.com/2011/02/fabulous-fifties.html
http://www.sanderson-uk.com/50s-wallpaper.aspx
http://www.cathkidston.co.uk/p-11620-cath-kidston-cowboy-wallpaper.aspx
http://www.cathkidston.co.uk/p-14275-cath-kidston-london-scene-cotton-duck.aspx
http://www.stjudesfabrics.co.uk/
http://www.minimoderns.com/products/festival-porcelain-tableware
http://www.minimoderns.com/products/-festival-wallpaper
http://www.grahambrown.com/us/wallpaper-style/retro-wallpaper
Beauty Products
Reproduction furniture and accessories
http://www.vita-interiors.com/
http://www.cultfurniture.com/accessories-c13/clock-c5
Wayne Hemingway has created a range of Fifties-inspired paints for Crown.
Kevin McCloud is curating the Fired Earth Mid-Century Colours collection
Abstract expressionist style photography by Heather Blockey http://freespaceatthewigg.wordpress.com/tag/heather-blockey/
Dita Von Teese and the modern burlesque movement
More detail:
People & Costume
At the start of the decade dress was quite formal: muted colours, knee length dresses with corset aided nipped in waists, high heels, pointy glasses and bras, narrow suits, hats, gloves, overcoats and scarves. Women hardly ever wore trousers. Hair do’s were still common for women and hair for men was slicked back, ideally to go with their square jaws. Women were groomed to be subservient and housebound, keeping things homely for their bread winning husbands without smearing their red lipstick or chipping their perfect nails.
With the advent of rock and roll in the middle of the decade Teddy Boys were the first teenagers to express themselves through fashion. Dress became more relaxed and less structured as the decade went on.
http://www.thepeoplehistory.com/1950s.html
http://www.fashion-era.com/1950s/1950s_9_timeline_chart.htm
http://www.sovintagepatterns.com/1950ssewingpatterns.html
http://www.bing.com/images/search?q=1950s%20modern
glasses video http://www.youtube.com/watch?feature=player_embedded&v=LT_5who36wY
Betty Page http://www.youtube.com/watch?v=JzNW7IBXL_A&noredirect=1
Mary Quant http://www.maryquant.co.uk/top_content.html
Architecture & Interiors
The move was towards open plan living, light, bright, airy spaces punctuated with curvaceous furniture and modern art. Fitted kitchens were introduced.
The typical American motel and diner also spring to mind.
In Europe, however, the reality was mostly still drab, cramped housing for the majority with tiny kitchens which were nowhere near fitted.
Muted colours, curvy chairs, table lamps, spiky clocks and banquettes make frequent appearances.
http://www.franklloydwright.org/web/Archives.html
http://www.midcenturystyle.net/
http://www.flickr.com/photos/cshym74/2090497288/
http://www.dougnewby.com/architecture/Styles/Modern_Post-1950/50smodern.asp
Festival of Britain http://www.vads.ac.uk/learning/designingbritain/html/festival.html
Chairs http://designmuseum.org/exhibitions/online/a-century-of-chairs/1950s
Palettes and patterns http://www.colourlovers.com/home/blog/2010/01/21/vintage-interoir-design-trends-50s-kitchens
http://www.retrowow.co.uk/retro_furniture_brands.html
Art: Painting, drawing & sculpture
Pop art, pioneered by Richard Hamilton, Jasper Johns and Eduardo Paolozzi among others, emerged as a reaction to abstract expressionism.
Documentary style photography was pioneered by Bruce Davidson who showed the underbelly of the glossy US.
In contrast, pin up paintings of idealised women clumsily exposing their sexy under garments were also popular. I sound like a tight lipped feminist here, but I love these kitschy images.
Pop art http://en.wikipedia.org/wiki/File:Hamilton-appealing2.jpg
http://en.wikipedia.org/wiki/Eduardo_Paolozzi
Photography, Bruce Davidson http://www.magnumphotos.com/C.aspx?VP=XSpecific_MAG.PhotographerDetail_VPage&pid=2K7O3R14QG6O&nm=Bruce%20Davidson
50sclipart.com
Abstract expressionism http://www.huntfor.com/arthistory/C20th/absexpress.htm
Graphic design: posters, books, typography
Clarity of design becomes the focus, with fonts losing their serifs and company logos becoming stripped and elegant, although there’s also a trend to mix fonts and to use ‘humorous’ letter forms.
Palettes are limited and again, colours are mostly muted.
The designs on the following link are achingly beautiful to me, so stark and clean and clever.
Great graphic design timeline http://www.101010.it/storiagrafica/1950.html
http://typophile.com/node/14964
Advertising
Sexism is rife in 50’s advertising, stereotyping appliance hungry but ditsy housewives.
And cigarettes....more doctors smoke Camels and as your dentist I would recommend Viceroy! (I wish I lived in an era before fags were bad!)
There’s a trend towards hand drawn images.
http://www.vegaschool031.co.za/?p=709
http://www.fanpop.com/spots/feminism/images/23226980/title/sexist-ads-from-1950s-photo
http://www.chickenhead.com/truth/
Transport
Beautiful, beautiful British motorbikes- all that snaky chrome and black leather, but with a no nonsense utilitarianism.
Lovely voluptuous vehicles: buses for seaside trips for the masses and cars and boats for the cashed up few.
http://www.andmas.co.uk/travel_new/bikes/motorbikes.html
http://www.beautifulbritain.co.uk/htm/norfolk_broads/norfolk_broads4.htm
Film & TV
Typically loads of smoking, drinking and sexism were depicted but very few black people.
Gritty realism, sentimental domesticity, but also many sanitised versions of ‘how the west was won’ (by massacre and thievery).
Two Spanish films which show the stark contrast between the ‘fitted kitchen culture’ of the US and the cramped ‘newspaper as wallpaper style’ of 1950’s Spain where the fascist dictator Franco was in power.
1963 ‘The Executioner’ http://es.wikipedia.org/wiki/El_verdugo
2004 ‘Tiovivo c 1950’ set in 1950’s Madrid http://es.wikipedia.org/wiki/Tiovivo_c._1950
http://www.crazyabouttv.com/decades/1950s.html
http://www.filmsite.org/50sintro.html
http://aslan369.tripod.com/Movie/50s/Best50.html
Surface pattern & decoration
Gorgeous, I could lose myself for hours in these geometric, doodley heavens.
Lucienne Day was a genious.
Hi Judy Always good to check these things but I think your gut instinct is correct.
It's only plagiarism if a student is trying to pass something off as their own work.
The students work is clearly making reference to historical source material within
the context of the exercise, and she's identified that the designs belong to
somebody else. All above board and perfectly appropriate for the exercise in my
opinion.
all the best Christian
On 14/03/2012, Judy Brown wrote:
Hi Christian,
I received this email and wondered what you thought. I don't see that there's an
issue but I thought i'd better check!
Best wishes, Judy
http://www.diaboloediciones.com/bastien-vives/
http://www.diaboloediciones.com/el-gusto-del-cloro/
A graphic novel set in a swimming pool which captures, by snap shots, the intimate encounters between the ‘hero’ and the other visitors, primarily a young woman who used to swim competitively and helps him with his strokes.
The cover caught my eye in the library because I do have ‘a taste for chlorine’, swimming regularly in the municipal pool and have wondered how to depict it, or elements of it artistically.
It has an air of sadness about it, perhaps because of the muted and limited colour palette, the almost clinical surroundings of the pool and conveys the loneliness of the hero, who is advised to swim by his physiotherapist and must slowly and gradually confront and overcome his scoliosis.
He spots the girl on his first visit but doesn’t speak to her until introduced by his more gregarious friend who goes with him once on a subsequent visit. He waits for the girl each week and is visibly disappointed on those occasions when she comes with a male companion, or worse, doesn’t show up at all.
The drawings can at times feel crude and deceptively simple, but the attention to perspective through the angles of the tiles and the roof, despite being drawn in a loose freehand, and the way the artist captures the complex postures and anatomical contours of the expert swimmer show this to be a device to accentuate her physical superiority over the other swimmers.
There is some humour though; the reference to the ‘flavour of hide of the old folks and the wee of the kids’...many is the time I’ve tried really hard not to think about that while churning out the lengths. And the scene when the hero weaves through a crowd of bodies rings true too.
This is a beautiful little book, really well observed and skilfully drawn- in a loose way, a lesson in ‘less is more’.
I would (will?), however, add touches of orange and red to the pool scenes to depict the life ring, lane dividers and bunting and compliment the blueness of it all.