Brief
·
Context
Logo for a new bar
·
Content
One version with the word
Zanzibar
One version with just the
initial Z
·
Role of Image
For use on flyers, t-shirts, a
sign and perhaps a mural
·
Audience
Bar/party goers
·
Stylistic aspect/ Effects
Simple, elegant, one colour
·
Theme
Seaside, tropical island
·
Tools and Materials
Digital image for flyers,
screen printed t-shirts, hand painted sign/mural (time allowing)
·
Size
To scale 10x15cm
·
Timescale
1.5 days for the logo,1 week for
the t-shirts
I was asked at short notice to design a logo for a new
bar which could be used on publicity materials and t-shirts.
Images collected by the client
Thumbnails sketches made on site
The client selected the Z-palm tree sketch, which I later
traced and made 3 line visuals in pencil
The client selected version 1 having asked first to see
it with the ‘anzibar’ of version 2
I made a ‘semi-vectorised’ digital version using
photoshop and illustrator
Also supplying inverted versions as the client had decided
on a white on black for the screen printing
Screen printed T-shirts
Screen taped and ready to print |
Fronts printed |
Backs printed |
Splodgy print caused by a seam in the shirt |
All ready for the opening party |
What did I learnt from this project?
The tight deadline spooked me when I got the job offer (especially
as I had 3 other commissions on the go and an exhibition to keep stocked with
prints, postcards and business cards) so I was cagey about what I could produce
in the time.
I asked that the client collect research material and
have some idea of what she wanted from the logo, that it be simple and one
colour. It proved really useful to do thumbnails on the spot at our meeting and
to have one selected there and then to develop into visuals. At our meeting we
also worked out a timetable for the approval of the visuals, delivery of the
finished logo and production of the t-shirts.
The client said that she would design the flyer around
the logo and get them printed; this eased some of the pressure.
I also asked that the client provide the t-shirts for the
screen prints to eliminate any quibbles about sizes and styles.
There were a couple of print faults caused by a seam in a shirt, a wrinkle in the card on which the shirt was supported and using too much ink. Luckily, the shirts being black, I was able to touch up the problem areas with black ink.
Click here to see the Zanzibar Chill facebook page
There were a couple of print faults caused by a seam in a shirt, a wrinkle in the card on which the shirt was supported and using too much ink. Luckily, the shirts being black, I was able to touch up the problem areas with black ink.
Click here to see the Zanzibar Chill facebook page
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